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Mattel Launches NFT Marketplace With Hot Wheels Collection

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Ron Friedman, vice president at Mattel Future Lab, said in a statement that the development of a homegrown NFT platform will also the company “to translate iconic Mattel IP (intellectual property) into digital art.” Hinting at future releases with the company’s roster of toy brands, Friedman said: “This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands.”

Read full article on Coin Desk

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